May 28, 2025

Starting June 30, 2025, in-app conversions imported via the Google Ads API must include the ClickConversion.conversion_environment field. Points for developers: – In-app conversions include events like purchases, add-to-cart, or sign-ups within an app.– Existing campaigns without this field may see reduced performance and fewer conversions.– New campaigns that include this data can benefit from improved […]

Starting June 2025, Google Ads will update its Unapproved Substances policy to allow the promotion of melatonin products outside the U.S. and Canada, as long as they comply with local laws and regulations. Violations of this updated policy won’t result in immediate account suspension; advertisers will receive a minimum 7-day warning before any suspension.Activate to

The Email archive feature in Merchant Center will be discontinued after June 25, 2025. Going forward, all important messages and notifications will be available directly in Merchant Center Next, under the “Notifications” section.

Muhammad S. discovered this new conversion action design!

Adidas quietly staged one of the biggest brand strategy comebacks in recent years. While Nike fumbled cultural relevance, Adidas doubled down on its strengths and the results are showing. Adidas was struggling: — Yeezy controversy— Stalled U.S. growth— Losing Gen Z mindshare Then came the turnaround. Under CEO Bjørn Gulden (since 2023), Adidas made bold

A recent visualization by Visual Capitalist, based on data from LMSYS’s Chatbot Arena, reveals a significant shift in AI model performance between the U.S. and China. From January 2024 to February 2025, the performance gap between top AI models from these nations narrowed dramatically from a 103-point lead for the U.S. to just 23 points.

New GTM options: https://lnkd.in/ePVdHE3pNew GTM Design: https://lnkd.in/eu2uSW3hDiscover for Desktop: https://lnkd.in/eSzFP6R9Update Title MC: https://lnkd.in/ezFB8vMgNCA Problem fixed: https://lnkd.in/eDMwBJnPBrandcast 2025: https://lnkd.in/enAiW3UwMicrosoft Pmax update: https://lnkd.in/eTGxg9uANO consent = NO CONVERSION BIDDING: https://lnkd.in/e28Qn7E3GML 2025 Overview & Summary: https://lnkd.in/eAyAFWxsNo consent = no tracking, Google: https://lnkd.in/enzf3fhkCustomer match decrease: https://lnkd.in/egsFfjTjFirst Ads AI Overview: https://lnkd.in/erC8Mww7New benchmarks shopping: https://lnkd.in/eCtdePDrNew Workflow Enhanced conversions: https://lnkd.in/eUevn6JNNew contact design: https://lnkd.in/euUihksjNew

Google Ads news New GTM options The automatic collection for user-provided data now gives you more options; before, you could only exclude certain elements! Design change GTM A few weeks ago, I saw this change in the design from Google Tag Manager when selecting a trigger! Looks cleaner. Can’t really remember the last time that

Because not all growth is real growth. AOV growth feels like success.But it can hide real problems. Here are 9 common AOV scenarios:(and what they might really mean) AOV ↑ + Conversion rate ↓ → price push is backfiringAOV ↑ + Profit margin ↓ → heavy discountingAOV ↑ + LTV ↓ → one-time splurgesAOV ↑