May 27, 2025

Arpan Banerjee discovered this store pickup label in YouTube!

Google is transforming GA4 into a more cross-channel measurement tool: – Enhanced multi-touch attribution across all channels– New “View-through conversions” metric to capture the full impact of your marketing– New cross-channel budgeting tool, featuring:– Projections Report to forecast performance– Scenario Planner with advanced data modeling for smarter budget planning

Bidding Exploration was announced during gML 2025. It is designed to enhance Search campaigns using Smart Bidding by finding new, valuable traffic sources. Benefits Bidding Exploration expands reach by targeting a 10% lower ROAS, boosting traffic diversity with increased bids to discover diverse traffic sources.Some advertisers may adjust ROAS tolerance beyond 10%. Best Practices Eligibility:

A lot of people ask me if I only talk about Google Ads or if I actually run accounts too 🤣 Yes, I do! My work is basically a mix of three things: Managing Google Ads accounts Partnering with sponsors & promoting awesome tools Building my own Google Ads products And the best part? Everything

B2B brands grow by linking their message to real buying situations called Category Entry Points (CEPs). These moments trigger a purchase (e.g. “We need new software after hiring 10 people”). Each extra CEP linked to your brand cuts churn risk. One study found that one additional CEP reduced defection by 5%. Example: If your brand

Back in 2017, Uber’s performance marketing team noticed something strange: turning off ad networks one by one had no effect on user acquisition. Kevin Frisch, then Head of Performance Marketing, began a bold test. First, he reduced spend by 10%. No change. Eventually, Uber shut off $100 million two-thirds of its mobile ad budget. The

New Insights from Ahrefs: AI Overviews in Google Search Ahrefs analyzed 55.8 million AI Overviews (AIOs) across 590 million Google searches, revealing: – AIOs appear in 9.46% of desktop keywords, rising to 16% in the US.– They account for over 54% of search volume impressions, indicating prominence in high-traffic queries.– Top 50 domains capture nearly