May 25, 2025

New 2025 Google Ads Benchmarks are out from WordStream by LocaliQ Here are the key insights based on 16,000+ campaigns (Apr ’24 – Mar ’25): – Average CTR: 6.66%, but over half of industries saw a decline– Average CPC: $5.26, with 87% of industries seeing increases– Average CVR: 7.52%, with 65% of industries improving– Average […]

Leaked emails reveal Google executives knew advertisers were frustrated with the 2024 “Power Pair” push (broad match + PMax). And funny enough they are now introducing the power pack( AI Max, Demand Gen + Pmax) Despite heavy promotion at Google Marketing Live 2024, many found the automation strategy unwanted and felt Google wasn’t listening. As

Chart Properties Panel Improvements: The Setup and Style tabs in the chart properties panel have been updated to provide a more organized and user-friendly customization experience. New User Consent Flow for BigQuery Data Sources: When querying BigQuery data sources using Viewer credentials, a new consent flow now prompts users to verify that their email credentials

Starting June 2, 2025, advertisers promoting debt services in Australia, Brazil, Germany, Ireland, South Korea, and Spain must complete Financial Services verification. This replaces the previous debt services certification but does not change policy rules. Existing certified advertisers are not affected.

You can now choose to show display ads in ad intents, or keep showing search ads with display ads as fallback. Default setting remains search ads. Display ads use the AdSense for content revenue share. To enable display ads, update settings in your AdSense account under “Intent-driven formats”.

Google Ads now auto-sources images from landing pages and enhances uploaded assets (e.g. smart cropping). Enabled by default, but only manageable via the UI until API v21.

One of the clearest shifts in brand momentum in the fitness world. Gymshark was the name in gymwear. Viral on socials. Backed by top influencers. A unicorn. But by 2023, cracks appeared: — Influencers started leaving— Culture shifted faster than the brand— Legal disputes surfaced— Profit margins tightened And into the gap stepped YoungLA. YoungLA

One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became CEO and made big moves:— Push D2C harder— Cut wholesale— Centralize marketing— Go performance-first Covid made it look genius. Until it didn’t. Nike lost physical presence. Lost cultural relevance. And lost share to other competitors… Sundar Swaminathan broke it all

I’m opening up one new client slot as I scale operations with a new team member on board. This is for ambitious businesses or agencies ready to scale with a proven paid search strategy. – Minimum ad spend: €30,000/month If that sounds like you or someone you know, DM me directly.