May 24, 2025

I wanted this tool for years and now A/B testing with images and titles is coming to shopping 🥰

– Ads in AI overviews are expanding to Desktop in the US and to select English-speaking countries on Mobile– Experimenting with Ads in AI Mode– Try-on shopping (announced at I/O)– Agentic checkout (announced at I/O) with pricing goal,– Agentic capabilities are coming to Ads & GA4.– A/B tests for shopping– Powerpack ( Pmax, AI Search

Interesting you can now see that ChatGPT creates images as source for LinkedIn!

Microsoft is now sending out that they detect that advertisers did not adopt consent mode and that conversion-based bidding strategies will be deprecated for accounts without Consent mode. I use Cookiebot Web CMP by Usercentrics, myself, for consent mode in Microsoft. I have uploaded a link in the reactions on how to install it.

One of the clearest shifts in brand momentum in the fitness world. Gymshark was the name in gymwear. Viral on socials. Backed by top influencers. A unicorn. But by 2023, cracks appeared: — Influencers started leaving— Culture shifted faster than the brand— Legal disputes surfaced— Profit margins tightened And into the gap stepped YoungLA. YoungLA

Adidas quietly staged one of the biggest brand strategy comebacks in recent years. While Nike fumbled cultural relevance, Adidas doubled down on its strengths and the results are showing. Adidas was struggling: — Yeezy controversy— Stalled U.S. growth— Losing Gen Z mindshare Then came the turnaround. Under CEO Bjørn Gulden (since 2023), Adidas made bold

Because not all growth is real growth. AOV growth feels like success.But it can hide real problems. Here are 9 common AOV scenarios:(and what they might really mean) AOV ↑ + Conversion rate ↓ → price push is backfiringAOV ↑ + Profit margin ↓ → heavy discountingAOV ↑ + LTV ↓ → one-time splurgesAOV ↑

A study by the Ehrenberg-Bass Institute, based on 1,281 elements across 13 FMCG categories in 19 countries, reveals clear insights into which brand assets are most likely to stand out. The top three assets in terms of average consumer ownership are: – Character– Logo– Typography These assets are more likely to be strongly linked to

Google unveiled AI updates across its products. Key highlights: Gemini AI is now deeply integrated across Search, Chrome, and even smart glasses via Project Aura AI Mode in Search offers deeper results and visual shopping, powered by Gemini Gemini 2.5 Pro introduces “Deep Think” for complex problem-solving Imagen 4 and Veo 3 bring improved image