May 23, 2025

Announced at I/O 2025: You can now virtually try on clothes in Google Search. Upload a full-body photo, and Google’s AI models generate realistic images of how clothes would look on your body. It accounts for fabric behavior and your proportions. It’s live in the US via Search Labs, and it’s not the only update. […]

Microsoft Advertising is rolling out an important update the week of May 18 that changes how Performance Max and Standard Shopping campaigns compete in the auction. Until now, Performance Max was automatically prioritized over Standard Shopping when both targeted the same products. With this change, that priority is removed. The campaign with the highest Ad

Google is introducing two new settings for Auto ads to give publishers more control over anchor ads and side rail ads. Based on publisher feedback, you can now choose where these overlay ad formats appear on your pages.

Google has deprecated the account-level control for non-personalized ads in the Privacy & messaging settings. The “Ad choice” control (for selecting ad types) has been removed from European settings. Publishers in the EEA, UK, and Switzerland are now encouraged to use the IAB TCF framework to manage user consent. If you want to show personalized

Google changed its logo 1,5 weeks ago. On the left you see the old one and on the right the new one!

Open Links in New Tabs – New option for pivot tables and table charts (with modern charts enabled) to open hyperlinks in a new browser tab. Looker Connector Filter Enhancements – Added support for Matches (advanced) condition for text and number filters (previously only for date/time).– Applies to LookML models using conditionally_filter and always_filter. Inappropriate

Uber has 161M+ users. But not all users are equal. So how do they segment them? Sundar Swaminathan broke it down: — Start with lifecycle stages— Add RFM (Recency, Frequency, Monetary)— Build MECE segments (no overlap, full coverage)— Personalize messaging by segment A customer on their 2nd trip is very different from one who took

Google now advises to use the brand name in the product title. This update was found by Emmanuel Flossie. For more information, check his video: https://lnkd.in/eqcUgxVr

I just got the news that the Google Channel insights will be available for more advertisers after GML! 🚨

New 2025 Google Ads Benchmarks are out from WordStream by LocaliQ. Here are the key insights based on 16,000+ campaigns (Apr ’24 – Mar ’25): – Average CTR: 6.66%, but over half of industries saw a decline– Average CPC: $5.26, with 87% of industries seeing increases– Average CVR: 7.52%, with 65% of industries improving– Average