May 20, 2025

Since when can you test the location and keyword in this location? Discovered by Felix Mayo

When calculating conversions, conversion rates, Cost Per Acquisition (CPA), and Return On Ad Spend (ROAS), Google excludes view-through conversions (VTCs) and their associated values. VTCs are also turned off by default in reporting, until now! Because Google launched them for Demand Gen. In contrast to the industry standard, other advertising platforms emphasize VTCs in their

The concept of Marginal ROAS focuses on the additional value or revenue you get from additional spend. The theory of Google is that Maximize conversion value bid strategies or ROAS, perform best when they can optimize for the highest-value conversions with as much flexibility as possible. When you constrain or narrow where Smart Bidding can

If you track better than your competition, you can have an advantage in Google Ads. Start with better tracking use: – Server-side tracking– POAS + Conversion booster (e-com)– Offline conversions– Enhanced conversions– Consent modeling

CPCs up. Reach expanding. Conversions? Meh. Sounds like a glitch, right? 🤣 Nope. It’s Google Ads evolving. More automation. Less control. Higher costs( especially for those who do not adapt) Here’s how you can stay ahead: – A killer offer that converts– Elite tracking (Google won’t do it for you).– A solid AOV It’s not

Top 22 Excel Formulas by Nicolas Boucher! For the full page: https://lnkd.in/ejRztpzi

In some situations, it could be better to optimise towards mid-funnel conversions. Below you see an example of this situation.

Stable URL: Use a consistent URL that doesn’t change unless the image is updated. Avoid timestamps or other dynamic elements that change regularly. Notify Google: When a new image is added or updated, notify Google so the image can be crawled quickly. Use Google Search Console’s URL Inspection Tool to test new image URLs before

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