May 18, 2025

It’s easy to say, “We need more revenue,” But where exactly should that growth come from? New research from the Ehrenberg-Bass Institute breaks it down with data and challenges some common assumptions about buyer behavior and growth focus. According to a recent article in Marketing Letters (May 2023), here’s how brand sales and growth potential […]

Anthony Higman discovered that the ads funded by section is now live

This chart from the Ehrenberg-Bass Institute shows the long-term impact on sales and it’s a warning for marketers pushing for short-term savings by cutting media spend. Brands that stop advertising see a steady, prolonged decline in sales over several years. Small and medium brands are hit the hardest, but even big brands aren’t immune. There’s

A trap that can happen in performance marketing: chasing short-term conversions without thinking about who’s going to convert later. This chart sums it up perfectly 👇 If you don’t actively create demand, you eventually hit a ceiling no matter how good your campaigns are. Brand-building isn’t just a “nice to have.” It’s how you grow

For some accounts delayed conversion value is a real thing. See this example below. If I would only look at today, I would see 78% of the conversion. However, it takes up to 13 days after an impression for most of the conversion data to be reported. That’s why only looking at that data is

Often marketers refer to product margin bidding as if they are conducting profit bidding, but this is not the case and it could even harm the overall volume and profitability of the Google Ads account. What is product margin bidding? ⛔ It is adding custom labels to the feed based on the product margin (sales