May 12, 2025

Google Ads Manager data issue under investigation! Source

Google Ads Update: Performance Labels Are Being Deprecated Just confirmed via Google Support, and this was found by Jérôme Cid, the Performance Label column for assets (like headlines, descriptions, etc.) is being phased out. What’s Changing? Previously, Performance Labels (like “Best” or “Low”) gave a quick benchmark by comparing assets against others of the same

Brais Calvo Vázquez discovered a new GA4bBudgeting tool (under Advertising > Budgeting) that lets you set goals, model scenarios, and see how budget changes affect performance. It includes: – Projections vs. goals– Scenario Planner to test budgets This tool uses up to 2 years of ROAS/CPA data based on your attribution model (DDA or last

Barry Schwartz & Ian Atkin discovered these new grouped ads test!

P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis During the COVID-19 pandemic, Procter & Gamble (P&G) and Coca-Cola adopted opposing strategies regarding advertising expenditures. P&G’s Strategy: P&G increased its marketing investment, particularly in digital media, to maintain brand visibility and consumer engagement. This approach contributed to a 6% increase in net sales, demonstrating

Ehrenberg-Bass Institute: Narrow Targeting Hinders B2B Growth The Ehrenberg-Bass Institute’s research indicates that B2B marketers often focus narrowly on specific segments, assuming these are the most profitable. However, their analysis reveals that such narrow targeting can be counter-productive. It limits brand exposure and reduces the potential for growth, as it neglects the broader market of

Google Ads is launching AI Max for Search campaigns in open beta on May 27, 2025 via the UI. Full API support comes with v21 in August 2025. Key Points: – AI Max groups features like ACA, campaign-level broad match, and brand inclusions/exclusions.– Enabling/disabling AI Max in the UI can break compatibility with older API