May 11, 2025

The IMA Android SDK v3.35.1 introduces ImaSdkFactory.initialize(), a method that preloads SDK resources before the first ad request. Calling this early right after app launch significantly reduces ad load time, especially for pre-roll ads, boosting impressions and monetization potential. Key benefits: – Reduces time to first ad frame by 0.25–0.5 seconds on average.– For Android […]

Starting May 15, 2025, Google will begin removing the “Video Games (Casual & Online)” sensitive category from ad Blocking controls. If you’re not using this category, no action is needed it will be automatically removed. If you’re currently using this block, it will be labeled as “Deprecated” on May 15, and the block will stop

Thomas Eccel discovered that Google Ads has added new chart types to its reporting tools, including 100% stacked bar and column charts, combo charts, and stacked area charts. These updates offer more flexible ways to visualize metrics across dimensions and time.

Anthony Higman discovered that Google is now testing with media follower count on paid ads!

Advertisers can now access more CTV inventory, including live sports (like NFL Sunday Ticket), short-form video, and new integrations with Tubi, Spotify, and Roblox. A new retail media solution lets brands run full-funnel campaigns using data from partners like Costco, Intuit, and United Airlines available across YouTube and DV360. Campaign setup is also faster and

Arpan Banerjee spotted this new copy and edit with AI button in the Google Ads Library!