For a limited time your products may appear with a background generated by AIGoogle is aiming to improve the performance of Ads with this test. If you got this mail and you want to have control opt out.
Google is going to test with AI-generated images Read More »
Google has announced the launch of the Google Ads API Research Group. As a member of the research group, Google will invite you to participate in user research opportunities, such as surveys and usability studies.
Google Ads API Research Group Read More »
Hana Kobzová discovered that Google made an update to the file uploader window in Merchant Center!
As of January 29, Google has made Meridian, its open-source Marketing Mix Modeling (MMM) tool, generally available to all marketers and data scientists. Initially launched in March 2024, Meridian was first offered in limited availability but has since been fully released to the public. Meridian is designed to help businesses measure the impact of their
Meridian general available Read More »
Search Term Insight Report Changes (March 3, 2025)Starting March 3, 2025, Google Ads API and Google Ads scripts will no longer return search subcategory data in search term insight reports, aligning with the Google Ads UI. What to Do: Ensure your code can handle empty values for segments.search_subcategory. Remove segments.search_subcategory from queries to avoid issues.This
Google Ads API & Scripts Update: Read More »
Google Updates Performance Max Campaign ControlsGoogle has now clearly communicated that API-based placement exclusions are effective. This contradicts months of official documentation and support guidance claiming such controls only worked through the user interface! Credit to Navah Hopkins for diving deeper into this topic and sharing with Search Engine Land.
Google Updates Performance Max Campaign Controls Read More »
Nice. Seeing vehicle ads for the first time live in The Netherlands! Interesting to see that AutoScout is advertising because that is a big platform. For all the smaller car resellers make sure to test and try!
YouTube is introducing a Cost-Per-Hour (CPH) Masthead, allowing brands to own its top ad space by the hour. This new model offers 100% share of voice across all devices during specific timeframes, ideal for major launches and cultural moments. Key Details: How It Works: Brands purchase specific hours for guaranteed Masthead impressions on desktop, mobile,
YouTube Tests Cost-Per-Hour Masthead Ads Read More »
Thomas Eccel discovered that the new GA4 consent report is live Insights: 1. EEA Traffic Split: Percentage of traffic and conversions from the EEA. .2. Behavioural Impact: Inactive cookie consent affects user reporting and modelling. 3. Advertising Signals: Inactive ads consent impacts measurement, remarketing, and demographics. Note that having consent mode these days is crucial
GA4 Update: New Consent Mode live Read More »
Google’s IMA DAI SDK now supports adding a network code when creating full-service stream requests using LiveStreamRequest and VODStreamRequest classes. This ensures Ad Manager settings, such as disabling local storage for limited ads, are applied when programmatic limited ads are turned off. This feature is supported on HTML5, Android, iOS, tvOS, Chromecast, and Roku. For
Google Update: Control Ads Identifier Usage with IMA DAI SDK Read More »
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