New GMT Announcement
Google Tag Manager released that they may use a service worker to improve performance and measurement reliability.
New GMT Announcement Read More »
September 30, 2024
GA4 Report Update
Thomas Eccel just sent me the news that the traffic acquisition report has been updated so that all metrics and dimensions are session-scoped!
Google Import feature upgrades
Arpan Banerjee texted me that Microsoft has made two upgrades to the Google Import feature:)
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Use roas instead of CPA!
Different order values? Use roas instead of CPA! A lot of different margins? Check POAS!
Use roas instead of CPA! Read More »
GA4 new data import
Google is progressively launching a new design in data import, which allows multiple data sources to be uploaded and maintained for the same type of import. Found by Brais Calvo Vázquez!
GA4 new data import Read More »