Customer goods on LinkedIn
Chanel promoting parfum on LinkedIn is interesting. The first time that I have seen customer goods on LinkedIn.
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September 21, 2024
New Design test
Barry Schwartz wrote that Gagan Ghotra discovered thatGoogle is testing a new design for the Ads section.
New data restrictions
Meta is implementing new data restrictions in Business Tools: – Automatic restriction of certain URL parts and custom parameters.– Potential pausing of ads using highly targeted UTMs.– Altered monitoring in Events Manager. For more information check.
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New identity check
Anthony Higman got this mail that soon he needs to pass an identity check for his Industry(LSA Law services). Make sure you do this if you got this mail otherwise, Google can stop showing your Ads.
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Google Ads Playbook update
Just did a big update on the Google Ads Playbook. I added new PDFs, scripts, and some tools. Make sure to check it.
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Remarketing Tip
Only 32% in The Netherlands bought a product right away. For some other Nordic countries, it is lower. Make sure you test retargeting and have different ad formats. My tip for remarketing? Use Dynamic remarketing if you are in E-com. And check if you track your productId so that you can show the product that
CSS Case
Georgi Zayakov just sent me that Google now has lost the last case for their own CSS. The 20% discount for choosing another CSS will stay in Europe 🎉 .