Product Studio roll-out
Benjamin Wenner shared that Product Studio is launching in the EEA and Switzerland starting September 9th! By the end of the month, all merchants in the region will have full access.
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September 17, 2024
Update Data Flow
As of 16 September 2024: When Google’s clients and partners use Google’s ad services, Google will, in some cases, rely on the Swiss-U.S. Data Privacy Framework for transferring personal information from Switzerland to the US. Additionally, Google will rely on the UK Extension to the EU-U.S. Data Privacy Framework for transferring personal information from the
YouTube Segment
Just got this message from Anastasios Karolos Tzenos since when can you see the YouTube performance at segmentation?
Google Ads news week 36 – sponsored by ProfitMetrics.io
Google Ads news from week 36: New LSA bidding option: https://lnkd.in/eE5pq3k8GTM Change: https://lnkd.in/eDYrFVrWFeed best practices event: https://lnkd.in/egbQVpuvLooker Studio update: https://lnkd.in/esT6SMgJNew YouTube CTA: https://lnkd.in/exAz-B3EEnhanced CPC gone: https://lnkd.in/eKyC7yhEVirtual try-on icon: https://lnkd.in/en3CmiVVAudience insights will come back: https://lnkd.in/eCfefWcbA new try-on product launched: https://lnkd.in/eTGncQXSNew Merchant Center products: https://lnkd.in/etZGAxCJPmax is coming to Ad Grants: https://lnkd.in/eWBsDhsaComing soon: Reporting updates in September 2024:
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Google Ads newsletter – week 36
Google Ads News More control with this new Demand Gen setting Dario Zannoni discovered a tweet from Satoshi where he explained that Google has given us more control with this new feature in Optimized targeting. New advanced plans section Demand Gen Thomas Eccel discovered this new advanced plans section in Demand Gen! App promotions Beta
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Which automated strategy should I use?
Now first of all I got this model from the Google Website and there is one thing you should know. If you want to use ROAS, CPA, maximize conversions, or maximize conversion value make sure you have enough conversions and test it! If you do not have enough conversions I normally use Manual CPC. Also
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New GA4 Audiences
Himanshu Sharma discovered that Google has quietly introduced new sets of audience templates in GA4 properties. The templates you see depend on the ‘Industry category’ selected in the ‘Property details’. For example, if your category is ‘Internet & Telecom’, you’ll see related templates, and if you switch to ‘Jobs & Education’, the templates adjust accordingly.
New LSA bidding options
Anthony Higman discovered a new bidding option for local service ads: Target Cost Per Lead.
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Automatically fetches
Simo Ahava discovered that it looks that Google Tag Manager now automatically fetches Google Analytics 4 configurations server-side, even for secondary data streams. This means when you send data to multiple streams, the correct configuration is applied without manual setup, including key event annotations. however, there’s a lack of transparency on how this works, particularly
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Smart bedding does nog start from zero
Witold Wrodarczyk shared that smart bidding does not start from zero. In you account smart bidding will use the performance data that has been stored so far at query level for that domain.
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