Data-driven attribution
Google claims that advertisers who switch to data-driven attribution model see a 6% average increase in conversions(source).
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February 27, 2023
Bulk data export Google Search Console
Yesterday Chris Lever spotted the new option Bulk data export. You can find it in settings > Bulk Data Export.
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New Google Ads tools
Google has announced some new search ads tool: – automatically created assets are available to all advertisers in English as an open beta– Google rolled out a new customer acquisition goal for Search campaigns globally For the automatically created assets, Google is also making some improvements: – Ad Strength will take both automatically created assets and
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