The Tinuiti Q4 2022 Digital Ads Benchmark Report is out. Some findings: – Ad spending growth slows– More sales Y/Y in the Holiday season– Almost all CPC’S/CPM’s are lower(Google + 2%)– Growth in AOV slowed down
Tinuiti Q4 2022 Digital Ads Benchmark Report Read More »
In the coming weeks Microsoft will integrate ChatGPT in to Bing! Sources say that Microsoft will use version 4 of ChatGPT. With this version the respons time would be a lot quicker.
Google is testing new search page designs that integrate chat technology. For more information read this article!
Google is changing the content targeting in Google Ads. With the word to help you reach more potential customers, Google is simply saying: You get less control and we will show Ads to more people. An example from the Google Help page: “Your ads will target any of your selected content in your ad group.
“Simplifying” content targeting Read More »
Google Ads often counts existing customers as new, so you pay acquisition costs for retention.
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