Keyword Planner Gets Local and Device-Level Forecasts
Google’s Keyword Planner now offers forecast breakdowns by city, region (e.g., state or DMA), and device type (mobile, desktop, tablet).
These advanced insights help advertisers plan and budget more precisely for specific locations and user contexts.
This update makes it easier to identify high-performing geographic areas and tailor strategies based on local demand.
It’s especially useful for multi-location campaigns or when optimizing for mobile vs. desktop.
Key features:
– Forecast splits by device (mobile, desktop, tablet)
– Filters by location type: city, region, or DMA
– Visual breakdowns (e.g., pie charts showing user location share)
– Grouped keyword ideas are still available
Though not officially announced, this rollout brings more granular, data-driven planning to Keyword Planner ideal for advertisers focused on different areas!
Thanks for sharing this Amiya Prakash
