OpenAI began testing ads inside ChatGPT in February 2026, and the rollout has been more cautious than many advertisers expected.
So far, ads appear as clearly labeled “sponsored” cards triggered by user intent (e.g., shopping or travel queries).
Over 100 brands are already testing the format especially retailers with some early signs of positive performance.
However, advertisers are asking for faster scaling, more customization, and real-time reporting tools.
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Subscribe for freeYou can target job titles and company data on streaming TV, bought through DV360 instead of LinkedIn's own Campaign Manager. LinkedIn packages the audience into a private marketplace deal. You…
Via Search Engine Watch, who cite AdExchanger
That is the date Anthony Higman saw in a Google Ads message sent to advertisers. Until now you had to hash customer data before uploading it. No word yet on…
Spotted by Anthony Higman, via Barry Schwartz
Google Merchant needs passkeys from 29th Oct, get ready for 1000 security checks haha. Thanks for sharing Arpan Banerjee & Emmanuel Flossie.
