Google has released a new instructional guide aimed at agencies that manage multiple Merchant Center accounts. This resource is designed to help teams better understand and use the updated agency workflow tools in Merchant Center.
What’s included in the guide?
The video guide walks through key features of Merchant Center for agencies, including:
- How to manage multiple client accounts from one place
- Best practices for handling product feeds
- How to keep product listings accurate and compliant
- Tips for streamlining operations at scale
This builds on earlier documentation and gives agencies a clearer overview of how the updated Merchant Center tools work.
Why this matters for agencies
Managing multiple merchant accounts can be complex especially when you oversee feeds, diagnostics, optimization, and client reporting. This new guide steps through the updated workflows and helps agencies:
- Learn the new interface and tools faster
- Handle product feed and listing challenges more confidently
- Scale client management without losing visibility or control
Who should watch it?
This guide is especially useful for:
- PPC teams running Shopping and Performance Max campaigns for multiple clients
- Ecommerce specialists working with complex Merchant Center setups
- Agencies onboarding new clients and seeking smoother workflows
Where to find it
You can watch the Merchant Center for Agencies guide on YouTube