Smart Bidding uses Google AI to automatically optimize bids at auction-time, helping your ads reach users who are most likely to convert while staying within your performance targets.
Since many advertisers are now transitioning from manual or deprecated bidding strategies, it’s important to understand how Smart Bidding works and how to set it up for success.
To get the best results, campaigns should generate at least 20-30 conversions in the last 30 days.
This gives the algorithm enough data to learn, predict conversion likelihood more accurately, and stabilize performance.
Smart Bidding strategies include:
• Target CPA → Focus on getting more conversions within your cost target
• Target ROAS → Focus on maximizing revenue from your ad spend
• Maximize Conversions → Drive the highest number of conversions within your budget
• Maximize Conversion Value → Prioritize higher-value customers and purchases
During transitions to new bid strategies, advertisers should monitor performance closely, avoid sudden budget changes, and ensure conversion tracking is accurate.
Smart Bidding is not just automation it’s real-time predictive optimization designed to improve efficiency, scale performance, and align bidding with real business goals.
