News

What happens when you turn brand marketing on (or off)?

I posted about it a few weeks ago. But Dale W. Harrison added some context to it! So to...

What Google did to me in 2025 and what I refuse to let happen again in 2026 🚨

In 2025, Google quietly pulled the plug on my conversion tracking. As of July 21, if you...

Level Up Your AI Game in 2026

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters...

Reactivation strategy

Customers that should buy again after some time? Reactivate them with this Strategy. Make...

The ideal ROAS target

Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend)...

I’ve noticed LinkedIn becoming a lot more… sensitive lately

And I don’t mean fragile, I mean more open to sharing things that used to stay off this...

The Mythology of Brand Growth

Dale W. Harrison wrote that the popular belief that brands grow simply by boosting...

More conversions with Cross-Channel?

The concept of Marginal ROAS focuses on the additional value or revenue you get from...

Google is doubling down on smart targeting

There’s a mode for whether you’re focused on finding new customers or...

SEA News

On this page, you will find all the latest news and updates related to Google Ads and search engine advertising. Stay up to date with the ever-evolving world of online advertising and discover valuable insights, strategies, and industry trends that can help you make the most of your Google Ads campaigns.

Explore informative articles that delve into various aspects of Google Ads, including best practices for optimizing your ads, targeting techniques to reach your desired audience, bidding strategies for maximizing your return on investment, and the latest features and updates introduced by Google to enhance your advertising experience.

Stay informed about the latest industry trends and emerging technologies that can impact your advertising efforts. From advancements in machine learning and artificial intelligence to changes in consumer behavior and search engine algorithms, our news section covers it all.

Whether you are a seasoned advertiser or just starting with Google Ads, this collection of news articles provides valuable resources to expand your knowledge and stay ahead of the competition. Keep yourself informed, adapt your strategies, and unlock the full potential of Google Ads and search engine advertising for your business’s success.