Only 32% in The Netherlands bought a product right away.
For some other Nordic countries, it is lower.
Make sure you test retargeting and have different ad formats.
My tip for remarketing?
Use Dynamic remarketing if you are in E-com.
And check if you track your productId so that you can show the product that somebody visited.
Exclude buyers and do not use Optimized targeting!
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Subscribe for freeBefore, picking non-skippable in-stream switched off the other formats. Now you can combine skippable in-stream, bumper, In-feed and Shorts with non-skippable ads in one campaign. What else changed: Non-skippable in-stream…
Spotted by Hana Kobzová, via PPC News Feed
The old toggle is gone. Check your campaign settings to see how the new option appears in your account.
Spotted by Arpan Banerjee
To show your program on Google, you need: a program that meets Google's editorial and participation criteria. a supported country: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the…
Via Barry Schwartz
