So people (sometimes me) are renting a lot on Google Ads. But the system also has a lot of pros so let’s share some pros and some cons. Feel free to add extra pros and cons in the reactions!
Pro’s:
– quit when you want
– see what you get (outcome)
– instant results and quick set-up
– flexible budgets
– test and experiment options
Con’s
– getting fewer insights overtime
– Google is expanding inventory and pushing advertisers into this
– bad customer experience
– the push of “some”automation” tools
– dark patterns in settings
