Below you find the Pmax changes from 2023. Keep in mind that we have different phases: the announcement of a tool, seeing it in beta, and the official rollout.
September:
– Asset Group Reporting
– URL Rules
– Performance Planner
– Suggested headlines
– Search themes explanation
August:
– New Pmax audience signal
– Upgrade vehicle Ads to PMax
– Exclude URL’s
– Update Pmax guide
– Feed-only
– Page Feeds in PMax
July:
– Improved Search Terms insights
– New upgrade recommendations tool to Pmax
– New Modification for Pmax Targeting
– New reporting script PMax
– Page feeds documentation Pmax
June:
– Search themes
– Store sales bidding and reporting
– Rollout brand exclusion and broad match
– Automatically created assets feature
– 15 Headlines in Pmax
May:
– Improved Search Term report
– Revamped asset creation flow in Performance Max
– A/B test live
– New Pmax reports(when & where ads showed)
April:
– the first beta of brand exclusion live
– first time seeing asset group reporting live
– first time seeing the assets automatically feature
March:
– Pmax for travel goals
February:
– Campaign-level brand exclusions (announcement)
– Page feeds (announcement)
– Asset group reporting (announcement)
– Budget pacing insights (announcement)
– added the video creation tool to Pmax.
– Leaked news that Google would launch High Value Optimization for NCA
January:
– Google announced that in the feature they will launch experiments
