News

Enhanced Conversions: Web vs Leads — what’s the difference?

If you’re running Google Ads and want more accurate conversion tracking, Enhanced...

How the Google Ads Auction Works

Every time someone searches on Google or visits a site with ads, Google Ads runs a...

“We didn’t get clicks, but we got conversions”

That’s a view-through conversion at work. It happens when someone sees your ad, doesn’t...

Why offline conversions matter

Not tracking offline conversions for lead generation is the same as not tracking orders...

Conversion by conv. time vs conversions

Always check your conversion by conv. time vs conversions I had an account that showed an...

Golden Triangle

To bring extra conversions Google recommends to use the Golden Triangle. Keep in mind that...

You think you know what’s going on until..

You think you know what’s going onUntil you look at the second metric That’s because many...

Master the Art of Prompting

Want to unleash the true power of AI like ChatGPT but don’t know where to start? This...

When to use value bidding

Want to use the value bidding strategies from Google? Below you find which solution suits...