News

WhatsApp ads won’t launch in the EU until 2026.

Meta’s new ad model (targeted ads + subscriptions) triggered privacy concerns, especially...

Which brand asset has the most potential for uniqueness?

A study by the Ehrenberg-Bass Institute, based on 1,281 elements across 13 FMCG categories...

Chatgpt is your email assistant

ChatGPT is becoming your email assistant, and it’s starting with Gmail & Google...

Gymshark lost its grip. YoungLA took the throne

One of the clearest shifts in brand momentum in the fitness world. Gymshark was the name...

Adidas comebacks

Adidas quietly staged one of the biggest brand strategy comebacks in recent years. While...

N8N

You’ve probably seen people mention n8n, but what is it exactly? n8n is a workflow...

What happens when you turn brand marketing on (or off)?

I posted about it a few weeks ago. But Dale W. Harrison added some context to it! So to...

When NOT to use Dynamic Search Ads (DSA)

Dynamic Search Ads can be a great way to scale search campaigns by matching ads to website...

New campaign diagnostics!

Felix Mayo discovered this new campaign diagnostics for PMax!...