News

Google Updates Gambling Ads Policy

On July 1, 2026, Google Ads will update the US country-specifics of its Gambling and games...

Google Tests Ads Inside Image Results

Google Image Search Mixes Ads Within Organic Results. Found by Barry Schwartz & Paul...

Meta Pushes Live Shopping Forward

Meta is expanding Live Video Ads across Facebook and Instagram and introducing virtual...

SpaceX Moves Deeper Into AI

SpaceX plans to acquire AI coding startup Cursor for $60 billion in stock, aiming to...

Conversion-based customer lists enrolment

To help you maximise the value and performance of your first-party data, Google is turning...

Auto-Labelled customer lists

Google Ads will automatically label conversion-based customer lists starting August 2026...

Metrics that actually matter

→ Low CPC (but no conversions)→ High impressions (but no sales)→ Lots of clicks (but no...

Do this / Not that

Most Google Ads accounts don’t have a “performance problem” They have a decision problem...

Google Automation Cheat Sheet

So here’s the simple version of what actually works: Start with who you want Turn that...