News

7-Day Deadline for Attribution

Google has clarified that offline conversions must be uploaded within 7 days to be...

🚨 New PMAX setting spotted: Only bid for new prospects

This is a pretty interesting one. Google is testing a new “New prospects” option in...

Which Ad Platform to Choose?

Pick the right platform for your goals, audience, and budget. SEARCH ADS (High Intent...

How to run Google Ads better than 99% of people

After 10+ years managing campaigns, one thing is clear: Most accounts don’t fail...

Bad, Better, Best: Google Ads Descriptions

See the difference. Turn impressions into clicks. ❌ BAD DESCRIPTIONS Example:“We...

About Keyword matching options

Most advertisers are still guessing with keywords. That’s why they either: ❌ Waste...

Tips for building a keyword list

Most Google Ads campaigns don’t fail because of bad ads… They fail because of...

Tagging Gets a Major Upgrade

Google is rolling out updates across its tagging tools to make measurement easier. The...

Meta AI can now analyze and optimize your Meta Ads campaigns

Meta is expanding Meta AI for small businesses. Advertisers can connect their Meta ad...