News

Big strategic move by OpenAI

OpenAI has released its first open-weight language models since GPT-2, marking a...

Is Performance Max Cannibalizing Search?

A study of 500+ accounts shows that Performance Max often serves ads for exact-match...

Sitelinks now influence Ad Strength in Performance Max campaigns

Google has started factoring sitelinks into its evaluation of asset group diversity...

AI tools made open source software developers 19 procent slower

A recent study by METR found that experienced open-source developers were 19% slower when...

Overlap between AI citations and top 10 Google Search Rankings

Semrush analyzed 5,000 keywords and found that Perplexity aligns most closely with Google...

Your Shopify tracking breaks on August 28

If you’re still using Additional Scripts or checkout.liquid, your Google Ads, Meta...

Specific Audiences only in Google Merchant Center

Since when can you show Google Merchant Center promotions to specific audiences only? You...

Human clicks vs ChatGPT Citations

New analysis reveals that AI tools like ChatGPT treat Google results in a manner that...

New CTR Study

Backlinko published a new CTR study based on 4 million Google search results. The data is...