News

BIG TECH IS PRINTING CASH AND SPENDING IT ON AI

Last quarter, Google, Meta, and Microsoft all reported huge profits. What did they do with...

Reddit just stopped being a forum

And started becoming your next search engine. Last week, Reddit announced it’s unifying...

Booking.com quietly built a $ 170 billion+ A/B testing machine

Most people see Booking.com as just another travel site. But under the surface? A...

Google Search ad revenue is growing faster than expected!

Google Search ad revenue is growing faster than expected even as the broader ad market...

Instagram adds post-level follower and demographic insights

Instagram has rolled out new analytics tools that give creators and marketers a deeper...

New Meta Creative Testing Feature

Meta is rolling out a new Creative Testing feature that lets you test 2–5 ad variations...

GOOGLE TURNED OFF CONVERSIONS — I TURNED THEM BACK ON. ✅

Last week, Google stopped tracking EU conversions for one of my accounts! – No...

Full Enhanced Conversion Impact Table available now!

Thomas Eccel discovered that Google Ads has expanded the Enhanced Conversion Impact Report...

Apple just declared war on Search

At a secretive AI summit this spring, Apple leadership laid out a plan to replace the need...