News

✋🏻Product Margin Bidding is Not Profit Bidding!

Often marketers refer to product margin bidding as if they are conducting profit bidding...

Atomic Babits Template

Josue Valles made this template with some information from Atomic Habits, must read if you...

Google Ads tip

Besides using keyword insertion for headlines you can also use it in your description or...

Creator Partnerships section live

Google Ads’ Creator Partnerships section is now live with searchable creator profiles...

The “Secret Weapon” for Aggressive Scaling: New Customer POAS

Everyone is obsessed with ROAS… But… When you track New Customer POAS (Profit...

UI bug in Google Tag Manager

There’s currently a UI bug in Google Tag Manager (GTM) Preview Mode affecting Consent Mode...

🚨 YOUR CONVERSION TRACKING STOPS?

Recently, Thomas Eccel highlighted that Google Ads has resumed auditing Cookie Banners and...

New Google Ads feature

Google Ads will begin rolling out a new feature in February 2026, allowing advertisers to...

This is how AI will make click bait worse

Below the real picture. A nice thumb up. Above a men with a Balaclava and no thumb up🤣...