News

Metrics average don’t explain

Averages don’t explain.Segments do. Your average CR is 3%. Great, right? But if first-time...

Hidden patterns from metric overlaps

You think you know what’s going onUntil you look at the second metric That’s because many...

Balance for the ideal ROAS

Great pictures from Producthero that shows that to set the ideal ROAS (Return on Ad Spend)...

Level Up Your AI Game in 2026

ChatGPT isn’t just a tool it’s your co-pilot. But how you prompt matters...

🚨 Scam warning for marketers & app testers

I’ve seen an email circulating that claims: “OpenAI Advertising, LLC has invited you to...

Bad prompt = Bad outcome

So you’re still writing weak ChatGPT prompts? If you’re not getting great output...

How custom dimensions work in GA

Custom dimensions in Google Analytics let teams track and analyze data that isn’t...

Plan for success in Q1

Get your analytics ready for Q1 by locking in the basics now by Google Analytics Make sure...

“ROAS is high, so we’re good”

Not always. Dmitry Nekrasov made a cheat sheet for metrics that sound good, but actually...