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If I had to start Google Ads again in 2026…

I wouldn’t run ads immediately. I’d first fix 5 things that most beginners completely...

Superdry’s Rise and Fall

Superdry, once one of Britain’s most popular fashion exports, shows how fast a hype-driven...

Adidas quietly staged one of the biggest brand strategy comebacks in recent years

While Nike fumbled cultural relevance, Adidas doubled down on its strengths and the...

Nike wiped out $150B in value

One of the clearest brand strategy fails in recent memory. In 2020, John Donahoe became...

POAS vs ROAS

Most brands optimize paid media for ROAS. Smart brands optimize for POAS. ROAS tells you...

How to Beat AI

How Humans Beat AI… Everyone was panicking. “AI will take your job.” “AI will...

4 Uncomfortable Truths about ChatGPT

Here are 4 uncomfortable truths about ChatGPT in 2026 1️⃣ ChatGPT doesn’t replace thinking...

Brand logo’s in Shopping

Hester Geerdink just send me this post from Chris Nightingale that Google is rolling out...

4 Uncomfortable Truths about Meta

Most advertisers think Meta Ads stopped working. The uncomfortable truth? Meta Ads didn’t...