News

GPT-5.4

OpenAI has released GPT-5.4, its most capable and efficient model yet for professional...

Major warning from Google and OpenAI Employees

Employees from Google and OpenAI have just gone public with a major warning. In a joint...

OpenAI is exploring the next step in monetizing ChatGPT

According to reports, OpenAI has held early talks with The Trade Desk about helping sell...

OpenAI hits pause on in-chat shopping

OpenAI is reportedly moving e-commerce checkout out of ChatGPT and into external apps...

Meta ROAS is often inflated

Here’s why most Meta accounts aren’t actually optimizing for profit ↓ “Performance” in...

Most advertisers are scaling spend

Very few are scaling profit. ROAS tells you how much revenue your ads generate. But it...

If you’re still relying only on browser pixels in 2026…

ou’re probably losing conversions. Missing data = confused algorithms = wasted ad spend...

Unusual recommendation

Anthony Higman discovered this unusual recommendation to target only audiences!...

Changes to new Customer Match users in the Google Ads API

Thanks to Arpan Banerjee for sharing this update with me! Google Ads has announced...