News

When AI replaces humans… sometimes companies regret it

In 2022, Swedish fintech giant Klarna laid off 700 employees, replacing many roles with AI...

You can’t run AI Max like a normal Search campaign

Here’s how Google’s AI Max workflow actually works ↓ AI Max is essentially a Performance...

Big update for Shopping advertisers in Europe

Google is expanding CSS Partner advertising to 15 new countries later this year. Launching...

Google Ads news – March Recap

Google Ads News LSA Problem Google Local Service Ads can be very expensive, sometimes...

Google PMax Just Got a MAJOR Upgrade

Google PMax Just Got a MAJOR Upgrade (New Exclusions + Reporting!) Link:...

New Google Ads Editor bug

Google Ads Editor bug: copying structured snippets between accounts keeps them linked...

How We Increased ROAS +15% & Revenue +39%

How We Increased ROAS +15% & Revenue +39% (PPC Case Study) Source:...

Claude Co-Work vs Claude Skills

Most people think AI is just about getting answers. But the real shift is happening in how...

Big takeaway from OpenAI’s latest shift in AI shopping 👇

Speed beats sophistication. After experimenting with a dedicated “Shopping Research”...