News

Most advertisers don’t benefit from consent mode

You can implement the advanced modeling with cookieless pings. But it won’t work...

Meta vs. Google Ads: Daily Spending Limits

Here’s the real breakdown: Meta Ads Meta can spend up to 175% of your daily budget on...

Google Ads news – August Recap

August 2025 update In August 2025, Google will update internal enforcement of its...

Reminder for Meta Ads’ daily budgets how they actually work

Meta doesn’t spend your daily budget exactly every day. Instead, it plays with flexibility...

How do budget changes work in Google Ads?

Below an example: In November, you start with a $5 daily budget ($152/month). By November...

OpenAI is hiring a Content Strategist

Salary? Up to $393,000 a year. Wait wasn’t AI supposed to take care of content? Here’s the...

Most people are using ChatGPT the wrong way

They expect perfect output in one go. No context. No examples. No iteration. But AI isn’t...

How Unilever used AI to revolutionize influencer content and paid media in 2025

What happens when a global brand stops thinking in campaigns and starts thinking in...

Impact, and Boosted Efficiency

In 2017, Chase Bank’s marketing team noticed rising concerns over brand safety and ad...