September 7, 2025

If your business is still in first gear? Here’s the truth:Not every metric matters at every stage. Some are noise.Some are premature.Some just slow you down. Dmitry Nekrasov mapped out a gearbox of growth.What to track (and ignore) at each stage of business maturity. 1st gear? Focus on conversion and traffic.4th gear? Now LTV and […]

One of the clearest shifts in brand momentum in the fitness world. Gymshark was the name in gymwear. Viral on socials. Backed by top influencers. A unicorn. But by 2023, cracks appeared: — Influencers started leaving— Culture shifted faster than the brand— Legal disputes surfaced— Profit margins tightened And into the gap stepped YoungLA. YoungLA

Here are the key insights based on 16,000+ campaigns (Apr ’24 – Mar ’25): – Average CTR: 6.66%, but over half of industries saw a decline– Average CPC: $5.26, with 87% of industries seeing increases– Average CVR: 7.52%, with 65% of industries improving– Average CPL: $70.11, a modest 5% rise from last year Legal remains

Not tracking offline conversions for lead generation is the same as not tracking orders for a webshop… You’re just throwing money at “add to carts” and hoping for the best. No clue if they actually turn into revenue. 🤡 Imagine running an e-commerce store and saying, “We don’t need to track purchases, we just want

Want better results from ChatGPT? Use this simple formula to craft effective prompts every time: Context – Set the scene. Example: “You’re a tech-savvy content writer with a passion for engaging storytelling.” Task – Define the goal. Example: “Write a friendly, informative LinkedIn post about productivity tips.” Instruct – Explain the process. Example: “Create a

Think Retail on Air 2025 – Sept 10, 11:00 am–12:30 pm ETRegister: https://lnkd.in/efPuiS6K Think Lead Gen on Air 2025 – Sept 11, 10:00 am–12:00 pm ETRegister: https://lnkd.in/e_qt3sec

I came across this Visual Capitalist chart, and it puts things in perspective.ChatGPT is growing fast. But when it comes to global search behavior, Google remains in a league of its own. So what does this mean for marketers, advertisers, and AI users? Let’s break it down. Google is still the default For now, most

P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis During the COVID-19 pandemic, Procter & Gamble (P&G) and Coca-Cola adopted opposing strategies regarding advertising expenditures. P&G’s Strategy: P&G increased its marketing investment, particularly in digital media, to maintain brand visibility and consumer engagement. This approach contributed to a 6% increase in net sales, demonstrating

Shengjia Zhao, one of the co-creators of ChatGPT, almost quit Meta just days after joining. He even signed papers to return to his old employer. Mark Zuckerberg’s response? He personally convinced Zhao to stay by naming him Chief AI Scientist at Meta’s new Superintelligence Labs. This isn’t just a story about one researcher. It’s a

Cloudflare is taking a stand: from now on, it will block known AI bots from scraping websites automatically. AI companies have been crawling the web for years, often without permission or compensation. That’s about to change. Cloudflare will now: – Block AI scrapers by default for all new domains– Let publishers decide which bots get