AI Shopping
Google is testing renaming the “Shopping” tab in Search to “AI Shopping.” This change was first noticed by Sachin Patel and posted by Barry Schwartz.
Tuesday
23 September 2025
GA4 & GTM
Snapchat Cost in GA4
You can now import cost data from Snap through a seamless integration with Google Analytics. This enables advertisers to automatically track Snap cost data within Google Analytics.
Google introduces google-ads-bom for Java client library
Google has released the google-ads-bom (Bill of Materials) for the Google Ads API Java client library, starting with version 40.0.0. What it is. A BOM is a build-time tool that…
Demand Gen & YouTube
Structured Data Files v9.1 now live in DV360
Google has released SDF v9.1, available today for upload and download in the DV360 UI. What’s new in v9.1: Targeting flexibility → You can now configure whether certain targeting applies…
Conversions
Demand Gen
Google is rolling out Demand Gen Drops, a monthly update series highlighting the newest features in Demand Gen. Why this matters: YouTube is quietly becoming one of the strongest AI-driven…
AI Search
Google just changed Chrome forever: Meet AI Mode
Google is rolling out AI Mode in Chrome and it could completely change how we search, browse, and consume content. .What’s coming: - Ask complex, multi-step questions directly from the…
Conversions
New set-up
Thomas Eccel discovered that Google just quietly rolled out a redesigned conversion setup: Website and GA4 conversion actions are now displayed separately.
Policy
Store Widget Program
Barry Schwartz discovered that Google just refreshed its Store Widget program (formerly the “Top Quality Store badge”). There are now three widget types merchants can embed on their websites: •…
Conversions
Ads Study
Adalysis just published one of the largest Google Ads match type studies to date: 16,825 campaigns analyzed across different bid strategies. Key takeaways: • Exact match remains the most efficient,…
AI Search
Local Map Pack AI Overviews
Google is now testing full integration of the Local Map Pack directly into AI Overviews. Instead of just pulling snippets, the entire map pack (with business listings, reviews, directions, etc.)…
Demand Gen & YouTube
Google Discover is becoming more social
New features include the ability to follow publishers and creators directly in Discover, with a preview of their content before you commit. On top of that, Discover will now highlight…
AI Max
Google is pushing advertisers to adopt AI Max
The pitch: smarter targeting, auto-generated ad copy, and seamless landing page selection. The reality: many advertisers are still skeptical. Key concerns: – Brand safety risks if AI misrepresents claims (health,…
