News

Performance isn’t always going up

AI users are noticing something uncomfortable: performance isn’t always going up. This...

R.I.P. DSA – Welcome AI Max

AI Max for Search is exiting beta and replacing Dynamic Search Ads (DSA). Transition...

New Google Merchant Center attributes

Google just officially announced new Merchant Center attributes for 2026 but many were...

Google May Act on Spam Reports

Google has clarified that spam report submissions may now be used for manual actions. It...

AI Max Leaves Beta

Google is moving AI Max out of beta for Dynamic Search Ads, with stronger targeting...

Ad Disapprovals Without Warning

Advertisers are reporting a wave of unexplained Google Ads disapprovals, with campaigns...

Meta Takes the Lead

Big shift in digital advertising: Meta is projected to overtake Google in global ad...

Important Google Analytics & Google Ads update

Google has announced changes to simplify how data is collected and used, while placing...

This tool F*cks up your remarketing

And a lot of people have it on 😭 I’m talking about optimized targeting This future...