News

Google just rolled out two key improvements

First-party mode is now Google tag gateway for advertisers – now available to everyone...

Image Ads

Thomas Eccel discovered that Image Ads for Google Ads are now available in 9:16 for Demand...

Google Ads Manager investigation

Google Ads Manager data issue under investigation! Source...

AI-powered search Safari

Apple plans to integrate AI-powered search into Safari, potentially disrupting Google’s...

Performance Labels Are Being Deprecated

Google Ads Update: Performance Labels Are Being Deprecated Just confirmed via Google...

New GA4 Budget tool

Brais Calvo Vázquez discovered a new GA4bBudgeting tool (under Advertising > Budgeting)...

New grouped ads test

Barry Schwartz & Ian Atkin discovered these new grouped ads test!...

Contrasting Approaches to Ad Spend During Crisis

P&G and Coca-Cola: Contrasting Approaches to Ad Spend During Crisis During the...

Narrow Targeting Hinders B2B Growth

Ehrenberg-Bass Institute: Narrow Targeting Hinders B2B Growth The Ehrenberg-Bass...