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Hidden patterns from metric overlaps

You think you know what’s going onUntil you look at the second metric That’s because many...

Performance Max Segmentation

Most advertisers try to scale Google Ads by increasing budget. That’s usually where ROAS...

Use Transaction IDs to Minimize Duplicate Conversions

Most advertisers focus on getting more conversions. Few focus on making sure those...

Smarter Optimization Approach

Stop Optimizing Campaigns in Isolation Start Thinking in Portfolios Many advertisers still...

💰 Big Budgets vs Small Budgets 

Big Budgets vs Small Budgets Different PPC Strategies Not all ad accounts have the same...

Google Ads vs Meta Ads

Powerful Roles of Google Ads vs Meta Ads: Google Ads (Intent Platform) Capture Existing...

How People See Google Ads for Small Budgets in 2026

What most people think Google Ads is – Create ad– Get clicks– Make sales...

case-studies/case-3

260% Profit Growth with a Best Seller PMax Strategy — Adriaan Dekker Spending 5K or more...

Google Ads news week 16 sponsored by ProfitMetrics.io

Consent update: https://lnkd.in/ey4MWGGYAd disapprovals: https://lnkd.in/ef4eCEztNew 2026...