News

Most advertisers are scaling spend.

Very few are scaling profit. ROAS tells you how much revenue your ads generate. But it...

One of the best things about freelancing?

You get to design your day around you. Your energy. Your focus. Your rhythm. Not someone...

My very first blog went live in the app

“How I built my marketing business without an office.” What started as remote work during...

We don’t want to advertise low-cost products

They don’t bring profit. They attract “cheap” customers. They don’t justify the CPA/ROAS...

If you don’t know your profitable number, you’re already losing

I don’t care if you’re tracking CPA or ROAS. If you can’t tell me what “good” looks like...

Google Auto-Adds YouTube Videos to Merchant Center

Google has started automatically filling the Video assets section in Google Merchant...

Build a profitable Google Ads system

The exact 4-step setup I use to launch and fix Google Ads accounts for growth-focused...

Build a profitable linkedIn authority system

The exact 4-step framework to grow visibility, authority, and inbound opportunities on...

Parameters list for cookies 

I made a parameters list for cookies with the help of Cookiebot Web CMP by Usercentrics...