Google will be implementing updated policy requirements for location assets in Google Ads starting from December 20, 2023.
The changes involve restrictions on certain types of location assets. Assets representing locations that are closed, not recognized by Google, or do not match the business advertised (excluding affiliate locations) will not be allowed.
Additionally, assets with products or services inconsistent with the specified location will be prohibited.
If a location asset violates these policies, it will be marked as “Disapproved” and cannot be used in ad campaigns.
Advertisers can appeal disapprovals through the Google Ads UI. Advertisers are encouraged to review the updated policy to ensure compliance.
