All updates

New GA4 Audiences

Share on LinkedIn

Himanshu Sharma discovered that Google has quietly introduced new sets of audience templates in GA4 properties.

The templates you see depend on the ‘Industry category’ selected in the ‘Property details’.

For example, if your category is ‘Internet & Telecom’, you’ll see related templates, and if you switch to ‘Jobs & Education’, the templates adjust accordingly.

However, not all industry categories have corresponding audience templates available in GA4.

The week in Google Ads, in one email.

Free. Read by 125K+ marketers every week.

Subscribe for free

Seen something new in your account?

Send me the screenshot