Yesterday Ekaterina Lyskova shared that Google made a Marketing Mix Modeling library available on GitHub!
With marketing mix modeling you can measure advertising effectiveness and inform budget allocation decisions across media channels.
For more information check: https://lnkd.in/esrYQvs5
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Subscribe for freeBefore, picking non-skippable in-stream switched off the other formats. Now you can combine skippable in-stream, bumper, In-feed and Shorts with non-skippable ads in one campaign. What else changed: Non-skippable in-stream…
Spotted by Hana Kobzová, via PPC News Feed
The old toggle is gone. Check your campaign settings to see how the new option appears in your account.
Spotted by Arpan Banerjee
To show your program on Google, you need: a program that meets Google's editorial and participation criteria. a supported country: Australia, Brazil, Canada, France, Germany, India, Italy, Japan, Mexico, the…
Via Barry Schwartz
