On 22 February Google held this webinar. A short introduction of the webinar:
The digital advertising landscape is transforming. As platforms move away from third-party cookies, advertisers must adapt to prioritize user privacy. In this session Google will tell advertisers more about how to build robust measurement strategies for a cookieless future.
Some subjects that were explained:
– Enhanced conversions for leads
– Enhanced conversions for web
For more information, refer to this link!
