Google’s global search market share fell below 90% for the first time since 2015, reaching 89.34% in October, 89.99% in November, and 89.73% in December 2024.
The drop was most significant in Asia, with the U.S. showing a December decline to 87.39%. Microsoft Bing, Yandex, and Yahoo gained some of the lost share, though Bing remained under 4%.
This trend highlights growing challenges for Google, including criticisms of search result quality and competition from alternative search engines and AI platforms. The decline appears consistent, signaling a potential shift in the search engine landscape.
