Google Ads news
New look App Ads
Arpan Banerjee discovered this new look of App Ads!
Leads from message conversion
Arpan Banerjee discovered that Google Ads now recommends using the leads from message conversion!
Three days ago Google launched more information about the Automated Discounts
This tool uses Google AI to optimize product sale prices across Shopping ads and landing pages, improving performance and simplifying pricing.
Benefits
– Effective Pricing: AI-driven, market-based price optimization.
– Higher Performance: Boosts profit/revenue, conversions, clicks, and ROI.
– Ease of Use: Saves time with automated, consistent pricing.
Key Features
– Adjusts prices based on demand, competitiveness, seasonality, and shipping costs.
– Prices align across Shopping ads and landing pages.Requirements
– Enable conversion tracking with cart data.
– Provide attributes for 20% of inventory:[auto_pricing_min_price] ≤ 95% of current price but ≥ [cost_of_goods].
– Integrate Google’s JSON pricing tokens on your site.-
Support ramp-up: 10% products optimized initially, expanding to 90%.
Launch & Reporting
– Monitor metrics like clicks and profit in the Merchant Center’s “Automated discounts” tab.- Ramp-up stages start with 10% optimization, scaling to 90%.
For more information read this article.
Demand Gen
Thomas Eccel spotted this new infinity landscape Demand Gen image ad on YouTube!
Video conversion goes away
Arpan Banerjee discovered that Google now reminds us about the Video Conversion transition to Demand Gen in early 2025!
Edit images with AI
You can now edit images with AI in Google Ads asset library posted by Barry Schwartz & discovered by Menachem Ani Ⓜ️!
Three dots go away
Arpan Banerjee discovered this ad without the famous three dots behind the brand name! Why are they not there 🤔
New Google Ads Goal
Zeeshan Ali discovered that Messages from your ads is now a goal in Google Ads.More focus on the WhatsApp extension in 2025 👀 .
YouTube Ad without call to action
Thomas Eccel discovered that Google Ads is testing this new type of YouTube ad format that shows view counts but no call-to-action!
Pop-up dynamic sitelinks
Anthony Higman discovered this new pop-up when he wanted to turn off dynamic sitelinks.
New Attribute
It looks like Google launched a new attribute for vehicle ads called Date first registered! Required for used vehicles in France, Italy, Spain and Germany.
2025 Strategy by Google
Brendon Kraham, VP of Global Search Ads and Commerce at Google, has discussed his team’s 2025 strategy.
He highlighted their mission to enhance advertiser-consumer connections through AI-driven creative, media, and measurement solutions.
By focusing on tools like Performance Max, Demand Gen, and Search, they aim to deliver innovative, user-friendly products that prioritize privacy.
Key Insights from Brendon Kraham:
Major 2025 Projects:
Enhance user privacy.Develop AI-powered tools for smarter ad visuals and campaign optimization.
Shift focus from simple keyword searches to immersive, visual ad experiences.Importance of AI:AI represents a revolutionary shift, surpassing the mobile revolution.
Benefits include improved consumer answers and higher ROI for advertisers.2025 Predictions: A fundamental transformation in consumer search behavior, emphasizing immersive, multimodal experiences.Increased adoption of AI-powered tools by marketers, amplifying creativity and scalability.
A critical focus on precise measurement and data analysis for tracking customer journeys and campaign success.Technological Edge:Predictive and generative AI will streamline creative processes, optimize spending, and enhance campaign measurement.
Tools will enable advertisers to achieve efficiency and growth by automating tasks and unlocking valuable insights.
In summary, Google Ads will leverage AI to create advanced tools that align with evolving consumer behaviors and empower marketers to achieve better results while maintaining user privacy.
New Merchant Center Page
Google launched a new get started with Merchant Center Page! Fore more information read this article.
Message Ads
Update* Message ads on Whatsapp are only eligible to serve on iOS!