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Google Ads app campaigns now have a Video testing experiment (Beta).

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You find it under Experiments: choose "Assets provided by you", select App as the campaign type, and Video testing shows up as a new subtype.

You can test up to 20 groups of videos to see which ones perform best.

It sits next to the existing Uplift option. Uplift shows the impact of adding new videos to a campaign and still doesn't support iOS apps. Video testing compares videos against each other.

Spotted by Thomas Eccel.

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