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Google Ads accounts now show a new option: “Ads with pay-per-lead goals terms.”

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Natasha opened the terms to see what advertisers agree to:
Your business must meet Google's provider requirements and cooperate with verification checks
Google gets broad permission to use the content you submit, including business info and branding
Calls and messages from the ads may be monitored and recorded, with the required permissions
You stay responsible for service quality and customer disputes

The terms say nothing about lead prices, credit eligibility or guaranteed booked jobs. Those sit in separate platform policies.

Watch out: seeing this setting doesn't confirm that your account is eligible or has migrated.

Spotted by Natasha Kaurra.

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