SEA

Emmanuel Flossie & Barry Schwartz discovered that Google Ads now allows you to upload your customer loyalty data, i.e. Customer Match data, via the Google Merchant API.

New YouTube campaign features provide deeper brand insights by tracking Shorts engagement and ad-driven branded searches. These metrics help advertisers measure brand impact, purchase intent, and potential sales growth more effectively.

Arpan Banerjee just send me a message that Google is deprecating Structured Data Files (SDF) versions 9, 9.1, and 9.2 on January 28, 2027. Users should migrate to SDF v10 or later before that date using the SDF v10 Migration Guide. After the sunset date: Partners and advertisers still using the deprecated versions will default

Arpan Banerjee discovered that google is testing with a bigger font for sitelinks!

Google Ads’ Inventory Type rebrand is now appearing in accounts. Expanded is now Maximum Inventory, Standard is now Moderate Inventory, while Limited remains unchanged. The screening parameters are unchanged. Spotted by Aleksejus Podpruginas.

Google Ads is rolling out a redesigned All Campaigns selector with expandable campaign hierarchies and built-in search. The update should make navigation easier for advertisers managing large or complex accounts. Rollout is ongoing. Discovered by VIVEK GUPTA.

Most apps never leave localhost. They get a screenshot, a few likes, and disappear. Building is cheap now. The moat is still distribution, trust, and solving something people will pay for twice. Graphic: Jason Saltzman

Most people think Google Ads is about writing a clever headline. It’s not. It’s about building a system that makes your ad feel like the exact answer to a search. Here’s the anatomy of a high-performing Google Search Ad: → Structure (campaigns & ad groups) determines relevance→ Keywords determine when you show up→ Headlines stop

I turned everything I know about Google Ads into one checklist. Not theory. Not “best practices”. What actually works in 2026. 👉 Smart bidding👉 PMax across the full funnel (not just TOFU)👉 Demand Gen for new demand👉 Data > everything

Most brands still think Google Shopping Ads are simple in 2026… ➡️ Upload products➡️ Get clicks➡️ Make sales But the reality? It’s a full-stack performance system. Scaling Shopping today means mastering: ✅ Product Feed Optimisation — clean titles, attribute enrichment, keyword harvesting & diagnostics✅ Campaign Structure — full-funnel PMax + Standard setups, asset testing &