Marketing

Michael Zhu discovered that Google’s testing a new sitelinks format. Paperclips for pay-per-click, very fitting.

GBP Call Tracking: https://lnkd.in/en8eNUGVDemand Gen Updates: https://lnkd.in/epiKi-ubDisplay CPM Billing: https://lnkd.in/ey5zRhk4Merchant Attributes: https://lnkd.in/eY2sPsfsInvestment Modes: https://lnkd.in/eS6r8CkgLSA Redesign: https://lnkd.in/e4ReVrxVBudget Forecasts: https://lnkd.in/e_M9wYcqSlovenia Gambling Ads: https://lnkd.in/eG9XV39MAI Ad Summaries: https://lnkd.in/e_bdspA8AI Max Experiments: https://lnkd.in/eYbjGh8pAds API Update: https://lnkd.in/eSwUqtp8AI Brief Expansion: https://lnkd.in/eMZNqtT6Legal Policy Update:https://lnkd.in/eNJe7C7FVTC Optimization: https://lnkd.in/eG9evp_vCustomer Match Expansion: https://lnkd.in/eVGdaJTjBrand Search Controls: https://lnkd.in/e7Srj6UWAccessories Ad Pilot: https://lnkd.in/eG9t9NpRAI Checkout: https://lnkd.in/e4WaCzcAGA4 Hostname Allowlist: https://lnkd.in/e3PSzYfqROAS Editing Blocked: https://lnkd.in/ehJU4wRdSponsored Results

Google Ads News GBP Number Google LSAs Showing Google Business Profile Number, Not Google Ads Number. Thanks for sharing Anthony Higman & Barry Schwartz. Turn discovery into action with Google’s September Demand Gen Drop Google is rolling out new Demand Gen capabilities designed to reduce friction between discovery, engagement, and conversion just in time for

Google is testing a redesigned Local Services Ads format that makes the ads much more prominent in search results. The new layout features larger images and a bigger highlighted section beneath each listing, giving the ads significantly more visual weight. Anthony Higman spotted the test.

Starting October 1, 2026, Google’s gambling policy for Slovenia will be updated. The new policy allows licensed operators to advertise sports betting, online casino games, and online gambling, provided they have a valid concession from the Government of Slovenia and registration with the Ministry of Finance.

Google AI Mode is now showing longer summaries above brand ads, expanding how ads are presented within AI-powered search results. Previously, shorter summaries had been spotted below ecommerce ads. This newer format appears different, placing a more detailed summary above the ad and seemingly focusing on brand-related queries. The added context could give users more

Google Ads has added new guidance for testing AI Max against Dynamic Search Ads (DSAs) using experiments. Advertisers can compare performance through either custom experiments or Google’s AI Max experiment template. Custom experiments allow the test campaign to upgrade to AI Max and, if successful, apply those changes back to the original campaign. The template

And I think the reason is simple: we’re still evaluating AI by how well it answers questions. The more important shift is from AI that answers to AI that acts. Muse is built around that idea. Give an agent a goal, and instead of just explaining the steps, it can work through multi-step tasks on

Google AI Mode now shows product comparisons. Thanks for sharing Sachin Patel.

Google has released Google Ads API v25.2, a minor update that adds several new capabilities for advertisers and developers. Highlights include competitive benchmark percentile metrics, the ability to create Performance Max drafts from Smart campaigns, new asset group URL options, and Search bid adjustment recommendations, along with additional API improvements. To use the new features,