Marketing

Every product in your shop has its own break-even ROAS. Most advertisers use one ROAS target for the whole account. But your margins aren’t the same across products. Take four products, all at a ROAS of 4.0: Product A, 10% margin: needs a ROAS of 10.0 to break even. It loses money.Product B, 25% margin: […]

Anthropic may go public at a valuation of more than $2 trillion. A prospectus seen by Reuters shows how fast the maker of Claude is growing. Revenue grew twelvefold last year to almost $4.6 billion. On that basis, the target valuation comes to more than 430 times annual revenue. In 2025, though, Anthropic posted an

€10,000 in, €30,000 out. Looks great. Now take off what Google Ads never sees: Product cost: -€13,500Shipping and fulfilment: -€2,400Payment fees: -€600Returns: -€3,600Ad spend: -€10,000Profit: -€100. This shop needs a 3.03 ROAS just to break even. At 3.0 it loses money on every euro it spends. Google Ads doesn’t know your product cost, your returns

Only the cost per click changes. At €0.90: 5,556 clicks, €45 ad cost per order, €1,667 loss.At €0.60: break-even.At €0.30: 16,667 clicks, €15 per order, €5,000 profit. A lower CPC doesn’t save you money. You spend the same €5,000. You just get three times more chances to sell. Better Quality Score, tighter keywords, cutting the

Only the conversion rate changes. At 1%: 100 orders, €50 ad cost per order, €2,000 loss. At 2%: 200 orders, €25 per order, €1,000 profit. At 3%: 300 orders, €17 per order, €4,000 profit. Nothing changed in the Google Ads account. Every click cost exactly the same. Most advertisers try to fix bad results inside

Most Meta accounts use the same setup for every business. That’s often where it goes wrong. Before you build a Meta account, ask yourself one question: does this business need profit on the first order (AOV), or does it earn it back over time (LTV)? The answer decides the structure. Here’s how you can set

What do you do when a Meta ad wins? And when it almost wins? I watched a breakdown from a team that has managed over $500M in Meta spend. Their system is simple. I put it in 1 image. Sort every ad in your prospecting campaign A winner takes 5% or more of campaign spend

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Most people think running Google Ads is simple: 1️⃣ Create an ad2️⃣ Get clicks3️⃣ Make sales But anyone who actually manages Google Ads knows it’s much more complex than that.Behind every profitable account, there’s a system that includes: • Proper conversion tracking• Smart bidding strategies (tCPA / tROAS)• Search intent & keyword mapping• Audience signals

Bia Camargo noticed what appears to be a new option in Google Performance Max campaigns: the ability to upload up to 15 “image ads” in traditional Display ad dimensions such as 300×250, 336×280, and 580×400. Her main point is that these sizes differ from the standard PMax image asset ratios Google currently documents, which raises